ETA
When a long-time client needed microsites for a new program, MFP was called on to develop them. In response to a significant social issue addressing hate, the ETA - Estimated Time of Arrival program meets those in need of guidance and support to help turn away from a potentially dangerous path. Working with a European company and supported by the Government of Canada and Toronto Police Services, these projects quickly gained recognition by media, and most importantly, have been successful in offering a more positive path to those who took advantage of the program. One microsite is geared to those who want to make a referral to the program, and the other appeals to those who may be searching for help themselves.